CNBC’s 5-part series on collaboration premieres this Sunday, October 12 at 8 p.m. Eastern time (5 p.m. Pacific time) and will re-air at 1 a.m. Eastern time (10 p.m. Pacific time). The series called “Collaboration Now,” sponsored by BT (British Telecom), will also air on CNBC Europe, CNBC Asia Pacific, and other affiliates. You can view the global air schedule here. I’m one of the guests in the first episode dubbed “Collaborating to Compete.” You can read about the episode here. 

My participation is in episode one’s block or section about trust, one of the Ten Cultural Elements of Collaboration that I describe in The Culture of Collaboration book. During the trust block, CNBC airs a taped story on the Boeing 787 Dreamliner, which involves an incredible amount of collaboration and trust among Boeing and its global design partners. I put the 787 in perspective by explaining the significant shift in process between the 777 and the 787. The discussion touches on some other key aspects of trust and collaboration.

You can watch this discussion after the first commercial.  It immediately follows the satellite interview with former Canadian Prime Minister Brian Mulroney. I’m on set with host Donnie Deutsch; Chrystia Freeland, U.S. managing editor of the Financial Times; Richard Tait, former CEO of Cranium and Miles Everson, partner with Pricewaterhouse Coopers. The series features several highly-collaborative organizations featured in my book including Boeing, the Dow Chemical Company, and Mayo Clinic.

Check out the show on Sunday or the archived video which will be posted here.