In his story entitled “From 0 to 60 to World Domination” in the New York Times Magazine this week, Jon Gertner makes some excellent observations.

Gertner notes that production and sales figures tell only part of the story of Toyota’s success. The other part is cultural. Gertner characterizes the Toyota Way as the company’s culture of efficiency and problem-solving. However, the reason Toyota is efficient and can solve problems is the company’s Culture of Collaboration. 

At Toyota, hierarchy plays less of a role than at many other organizations—and flat organizational structures are part and parcel of the Culture of Collaboration. Many Toyota leaders have worked on the production line and have sold cars. Therefore, leaders respect people on the front lines and people at all levels contribute to decisions. When I was conducting research for the book, I experienced first hand the fundamental role that collaboration plays at Toyota.

Toyota extends the Toyota Way and the Culture of Collaboration through its innovative application of collaborative tools. Interactive video plays a role. Using videoconferencing with a variety of task-specific tools, Toyota has created a rich product design and manufacturing environment.