Big data

  • Trust, Transparency and Collaborating with Partners (or App Users)

            My college housemate, an early and frequent Facebook user, recently announced that he’s pulling the plug on his Facebook account. This decision is apparently based on the perception that Facebook has deceived users about how it shares and profits from personal data. Facebook users are essentially its business partners.

            Meantime, the City and County of Los Angeles is suing the business unit of IBM that includes the Weather Channel app. According to the complaint filed in Los Angeles County Superior Court, the IBM unit has “deceptively used its users’ private, personal geolocation data.” The app reportedly has 45 million users monthly.

            The tide is turning against social media services and various apps that fail to adequately protect user’s data and privacy. Both Facebook and the IBM weather unit also serve business customers. “We want to be the place where work happens,” Facebook VP of Workplace Julien Cordorniou has reportedly told ZDNet. In an interview on Weather.com, Michael Rodriguez, head of mobile apps for The Weather Company, an IBM Business, says “the app has your back.”

             These pronouncements sound great but fall flat. The problem is deterioration of trust. Trust is one of the Ten Cultural Elements of Collaboration that are critical to collaboration. I identify these in The Culture of Collaboration book. Both Facebook and the Weather Company are essentially asking us to trust them with our data so that we can collaborate with other users and with the companies themselves.

              Sneaky language, allegedly deceptive practices and hidden agendas destroy trust and therefore inhibit collaboration. Say a firm wants to collaborate with a business partner. Before partnering companies can effectively collaborate, they must establish the rules of engagement which, among other things, spell out the ownership and use of jointly-created intellectual property. If one partner has a hidden agenda, what are the chances trust will flourish and the collaboration will create value? Practically zero.

              Similarly, when we input data into social media and other apps, we are essentially partnering with the app owner. When the word gets out about allegedly deceptive practices and sneaky language in the terms of service, which is the contract between vendor and user, hidden agendas are no longer hidden. Trust vanishes and with it collaboration. Instead of creating value through collaboration, the deception costs a company plenty in reputation, litigation and revenue.

               Because only the vendor writes the rules of engagement or terms of service, there can be no real collaboration or partnering with the user. While negotiating the terms with each user is impossible, companies would do well to seek input into privacy guidelines and other terms from, say, a panel of user representatives. Then something closer to collaboration with user/partners could occur.

               If Facebook had not lost the trust of many users, my college housemate would undoubtedly continue to partner with Facebook by inputting his data. Companies seeking to truly collaborate with customers and business partners seek clarity and transparency.

     

     

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  • Fake Data and the Death of Star Culture

    The recent rash of sexual misconduct accusations against prominent men provide a lens through which we can view the death of star culture. For generations, we have bestowed God-like status on so-called stars whether they’re politicians, chefs, entertainers, executives, athletes or show hosts. This exalted status makes “stars” believe they are special.

    The #metoo movement is a proxy for rejecting star culture. And now this cultural shift is manifesting in other ways. Viewership for last Sunday’s Grammy Awards dropped 24 percent compared with viewership for last year’s Grammy Awards. We’re tired of stars.

    If “stars” like Bill Cosby, Harvey Weinstein, Matt Lauer, Mario Batali, Kevin Spacey, Charlie Rose, Steve Wynn and so many others get a pass on just about everything for being stars, our star culture is responsible for their transgressions. We elevate them to status so rarified that they may believe laws and standards of fairness and decency do not apply to them.

    Star culture reinforces the false notion that we achieve great feats by ourselves. Whether the so-called star is a movie producer, chef, tv host, actor or executive, the reality is that he or she succeeds because of others. Nobody achieves great feats entirely on their own. Behind the scenes, many people work to make the movie, the meal, the talk show, the team, the business a success regardless of the “star.”

    In The Culture of Collaboration book, I describe the Myth of the Single Cowboy. This is the notion that one self-suf­ficient, rugged individual can achieve smashing success without help from anybody. When we perpetuate this myth, we make so-called stars feel that they’re a breed apart and can conduct themselves without consequences.

    Star culture reinforced by the media and society at large also infects organizations. The result is that contributors who are not considered A-listers get sidelined. Their input and ideas are lost, and value creation suffers. Plus internal competition to become a star increases bad behavior such as sabotaging others and hoarding information.

    Our excuse for star culture and for tolerating transgressions is that stars supposedly create more revenue. There is evidence, though, that the financial performance of stars is often overstated. NBC’s Today Show picked up more viewers after the network fired Matt Lauer.

    Rejecting star culture is nothing short of a fundamental shift in our society. This shift will impact companies, universities, government agencies and organizations of all types. Smart organizations will get ahead of the curve and take the necessary steps to replace star culture with a collaborative culture

    People who become stars often cheat to achieve or keep their rarefied status. Social media is a case in point. One way we measure star power is to count the number of followers on social media. Did we really think that stars are so popular that millions of people read their posts and tweets? It turns out that “stars” and wannabe “stars” pay for fake followers which create fake data on which companies base advertising and endorsement decisions.

    A reporting team at the New York Times recently investigated a company named Devumi that sells Twitter followers and retweets. The company reportedly has at least 3.5 million automated accounts for rent. Customers include reality television “stars.”

    So it turns out that star culture is related to another unfortunate phenomenon that compromises collaboration: measurement mania and the tyranny of data. Fake data is by no means limited to social media. In command-and-control organizational cultures that foster internal competition and information hoarding, team members get the message that the goal is winning at all costs. In this type of culture, numbers get fudged and corners get cut.

    Fake data scandals cost these companies plenty. A recent glaring example is the fake bank account scandal at Wells Fargo. Companies that embrace fake data are often the same companies that promote “stars” and minimize the contributions of others.

    Many companies have yet to catch up with our evolving society. Successful organizations use real data and replace star culture with collaborative culture.

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  • Common Sense Trumps Data

    I was in northwest Ohio this summer where Trump yard signs were everywhere and Clinton signs were practically nowhere.

    What changed? The increasing role of data.

    Most Clinton staffers apparently believed that targeted election canvassing and social media produce greater results than yard signs, campaign buttons and bumper stickers. And the data suggests that physical signs have only a slight impact on campaigns.

    Hillary Clinton online ad

    The Hillary Clinton campaign favored online ads like this one over yard signs.

    The lack of Ohio yard signs was a shock in that I covered presidential campaigns in Ohio during my early career as a reporter for WTOL-TV, the CBS affiliate in Toledo. Yard signs always dominated the landscape during election season. For voters looking around for clues of which way the wind is blowing among friends and neighbors, yard signs matter.

    Yard signs illustrate how data and common sense can diverge. Common sense suggests that campaign signs, particularly those on residential lawns, have a significant impact. Many people vote for the candidate their friends and neighbors support. And regardless of ads and chatter on social media, there’s nothing quite like the real-world visual reinforcement of a candidate’s signs dominating one’s street or neighborhood.

    And Ohio is by no means the only state that lacked Clinton yard signs.  Published reports indicate that Trump signs dominated rural Pennsylvania. Last January, Wired profiled Edward Kimmel, a part-time campaign photographer and Clinton supporter, who noticed the visual shift from previous presidential campaigns in Iowa. Kimmel voiced concerns about the impact a lack of signs might have on voter turnout. Kimmel was prescient.

    A tyranny of data short circuited the Hillary Clinton campaign and contributed to Donald Trump’s victory. From the bubble of its Brooklyn Heights headquarters, the Hillary Clinton campaign apparently viewed yard signs as obsolete in the age of targeted digital canvassing and social media.

    The Clinton campaign is just one example of how relying exclusively on data can compromise value. Wells Fargo emphasized measurement over common sense, and its reward system encouraged team members to cut corners and open unauthorized accounts for customers as I detailed in my September 13, 2016 post. The company is now paying the price in fines, lost business and compromised reputation.

    Donald Trump yard sign

    A Donald Trump for President campaign yard sign in West Des Moines, Iowa. Photo by Tony Webster. Licensed under CC BY 2.0

    Measurement mania and the tyranny of data are nothing new. In my most recent book The Bounty Effect: 7 Steps to The Culture of Collaboration , I write about the myopic approach dubbed “management by measurement” which dates back to the so-called Whiz Kids. In the 1940s, the Whiz Kids were junior faculty from Harvard Business School recruited by Charles “Tex” Thornton to run the Statistical Control unit of the Unites States Army. The group included Robert McNamara, who would later become president of Ford Motor Company, secretary of defense and president of the World Bank.

    The Whiz Kids applied statistical rigor in running the army, and later Henry Ford II hired the team to bring a similar data-driven focus to Ford. The Whiz Kids also introduced bureaucracy and hierarchy and developed rules requiring that, among other things, memos from vice presidents must appear on blue paper to highlight their importance.

    The Whiz Kids sacrificed long-term value for short-term targets by limiting investment in new equipment and R&D. Plus Ford’s products suffered when plant leaders failed to prove through numbers the necessity for new equipment. Ultimately, this myopic focus on data led to foreign competition from companies that focused as much on engineering and production as on finance.

    The Clinton campaign is by no means the only organization blinded by data. Organizations in every sector and industry suffer from measurement mania that impedes collaboration and value creation. In The Bounty Effect, I detail Five Measurement Counter-Measures to prevent data from short circuiting collaboration and compromising value. One of them is “perform a common sense reality check.”

    Had the Clinton campaign used common sense to check its data, yard signs might have sprouted in the industrial Midwest and, more broadly, the campaign might have adopted a message that would have resonated with swing-state voters.

    Regardless of level, role, region, organization or sector…never rely on data without a common sense reality check.

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  • The Collaborative Value of Getting Lost

    Remember when it was possible to get lost? Global positioning systems (GPS) and satellite-based navigation tools have rendered losing one’s way an anachronism. Something is lost, though, in the inability to get lost. And that something is serendipity.

    So what’s wrong with that? And what does this have to do with collaboration? Travel involves some structure. You may know approximate departure and arrival times. You may have an idea where you’re going and even some sort of a plan. Like travel, collaboration involves some structure. Balancing structure with serendipity is necessary to creating collaborative value.

    Adopting a structure that lets team members use creativity and collective brain power nets far better results than dictating their moves.  Instructing collaborators each step of the way as GPS instructs navigators falls flat. When people get lost, they may discover something new or find a different way to get back on course. They may also determine there are several paths and that options exist.

    Stopping and asking for directions lets us engage people rather than devices. Some months ago, a colleague who is a geographer and I tried an experiment while driving in France. We knew where we were going and we had some sense of how to get there. We skipped GPS and used no maps. Instead, when we veered off course, we stopped and asked directions. My colleague studied GPS in graduate school, but she realizes the technology’s limitations. She equates the “turn left, turn right” approach with command and control. Instead, she prefers to wander and discover new things. We lost our way a time or two with interesting results.

    In one case, a Frenchman retorted “Don’t you have GPS?” In another instance, we stopped at a small- town bar and asked the imbibers for directions. They motioned us to sit down and have a drink, which we did. And they engaged us in a conversation about the differences between small-town and urban culture in France before getting us back on course. This serendipitous encounter connected us with people and ideas in a way that using GPS could never have accomplished. Like collaboration, our encounter offered a richer experience as other perspectives entered the mix.

    The electronic mapping craze is now going indoors. I know a furrier in a mid-sized Midwestern city who keeps getting requests from Google to map the interior of his business. Security is a major concern considering the value of his inventory which includes exotic mink and other fur coats, and he has zero desire to publicize the layout of his store. Best I can tell, no banks have yet provided floor plans to Google.

    The downside of never needing to ask for directions is that our lives and our travels become overly planned and controlled with little room for chance. This mirrors the struggles of organizations striving to become collaborative while their structures hold them back. Enabling serendipity is a key element in adopting a collaborative organizational structure. In command-and-control organizations, formality eclipses serendipity. It’s as if everything is scripted. Organizations on a collaborative path design physical and virtual work spaces with chance encounters in mind, as The Bounty Effect: 7 Steps to The Culture of Collaboration book details.

    I live in San Francisco where many people ride company buses to work in Silicon Valley. In the morning, they board buses on which Wi-Fi and other amenities are provided. At work, food is available in free campus restaurants and canteens. Haircuts and dry cleaning services are also available. They ride the bus back in the evening. The idea is that without having to think about transportation, food and other services, team members can focus on innovation at work. The problem is that without having to deal with many of life’s necessities, people can become less resourceful. Work days become too scripted leaving little to chance. The lack of opportunity to “get lost” can interfere with progress.

    Spontaneity breaks down barriers and silos among levels, roles and regions. A chance encounter with a colleague in another function or business unit may spark an idea for a process improvement or a new product. If our time and movements throughout the work day are overly planned, we lose the opportunity to engage colleagues on the fly.

    GPS and satellite-based navigation technology have made the world smaller, but we must make sure that these tools and overly-controlled environments have not made our worlds smaller by preventing the serendipity and spontaneity necessary for travel and collaboration.

     

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  • Big Data, Measurement Mania and Collaboration

    The world is drowning in data. The term “Big Data” appears in most technology trend articles in 2013 and reverberates at seemingly every conference regardless of industry. This reminds me of a quote attributed to Mark Twain that I used with my senior picture in the high school yearbook: “Collecting data is much like collecting garbage. You must know in advance what you are going to do with the stuff before you collect it.”

    Now companies and government agencies have an idea what they’re going to do with the data they collect. And a leading use of data is measurement. Measurement mania has spread throughout every function of seemingly every organization from government agencies and universities to public school systems and corporations. Organizations can now measure traits among applicants and team members ranging from emotional intelligence to flexibility. Plus companies can calculate transactional cost-per-hire.

    The relentless drive to measure people can reduce value creation and compromise collaboration. Measurement mania breeds fear and internal competition among team members and encourages leaders to focus on short-term results which create less sustainable value than achieving longer-term objectives. In a numbers-obsessed organization, leaders are more likely to cut corners by booking phantom sales or sacrificing safety in manufacturing plants. With hidden agendas running rampant, collaboration towards common goals becomes impossible.

    Media reports suggest that Zynga, the company that develops online games including FarmVille, has thrived on numbers. “Relentlessly aggregating performance data, from the upper ranks to the cafeteria staff,” is the way Evelyn M. Rusli of the New York Times describes the company in a November 27, 2011 story. According to a November 28, 2011 blog post by Ryan Fleming of Digital Trends, executives nurture “fierce competition both between the groups and within each department.”

    Apparent measurement mania is one of many structural and cultural issues that have plagued Zynga. A September 8, 2010 story in SF Weekly by Peter Jamison indicates that the company’s values are sub-optimal and that rather than focusing on innovation, Zynga has instead pushed team members to appropriate ideas from competitors. If these assessments are accurate, it appears that Zynga would benefit from changing the structure and culture of its organization. Principles is one step that I explain in my new book, The Bounty Effect: 7 Steps to The Culture of Collaboration.

    In perhaps the most sober indication of problems with Zynga’s focus, the company reported second quarter results last Thursday that contained few bragging rights. While the results exceeded analyst expectations, the number of daily active users declined 45 percent in the quarter from the same period last year. In the three months ending June 30, Zynga’s sales fell 31 percent to $231 million. According to the Wall Street Journal, Zynga CEO Don Mattrick indicated that “getting a business back on track isn’t quick, and isn’t easy.” Mattrick recently replaced founder Mark Pincus as CEO.

    While Zynga clearly faces challenges on many fronts, the company’s structure and culture are likely factors in Zynga’s woes. The company is by no means alone in the issues it faces and the possible structure and culture elements. Organizations of all kinds face exigent circumstances ranging from new competitors and disruptive market forces to natural disasters and terrorist attacks. These storms that blow through businesses provide opportunities to change.

    In The Bounty Effect, I discuss how to replace command-and-control remnants including measurement mania and how to adopt collaborative principles, practices and processes among other steps. Creating value through collaboration happens only when organizations change their structures and cultures from Industrial Age command-and-control to Information Age collaborative.

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