real-time collaboration


  • MIT Technology Review Featuring The Culture of Collaboration

    Technology journalist and former Wall Street Journal reporter Lee Gomes and I had a thought-provoking chat earlier this week about collaboration. Lee was interviewing me for a question-and-answer style profile in the MIT Technology Review. The Review was capping off a series of stories about collaboration with the interview on The Culture of Collaboration book. I’m glad that the editor accurately summed up my perspective in the headline: "Collaborating Takes More than Technology."

    You can read the article here.

    Lee did a good job playing devil’s advocate. Among the issues and questions he raised: “Command and control might not be pretty, but it gets things done. Couldn’t an overemphasis on collaboration paralyze an organization?" I responded this way:

    "What paralyzes an organization is when management compromises value by failing to tap ideas, expertise, and assets. What also paralyzes an organization is when requests for decisions languish in in-boxes rather than hashing out issues spontaneously. Paying a few people to think and paying everybody else to carry out orders creates far less value than breaking down barriers among silos and enabling people to engage each other spontaneously."



  • Collaborating with Salespeople Provides Unfiltered Information

    Hierarchy dies hard in many organizations, so breaking down barriers among levels can prove particularly challenging.

     

    Team members must feel it’s culturally acceptable to engage senior leaders on the fly, and likewise senior leaders must feel culturally comfortable reaching out across the organization to connect with front-line managers, factory workers and salespeople. This gives leaders access to real-time, unfiltered information. In The Culture of Collaboration book, I write about the Dow Chemical Company’s collaborative culture and the collaborative leadership approach of Dow CEO Andrew Liveris. In a compelling interview by Susan Daker  in the Monday, January 25 edition of the Wall Street Journal, Andrew describes how Dow taps its salespeople for real-time intelligence about customer needs.

     

    Wisely, Dow recognizes that the role of salespeople goes beyond addressing customer needs and closing deals.  Dow salespeople collaborate with Research & Development and senior leaders to ensure that products meet customer needs. This may sound like a no brainer, but countless salespeople from many companies have told me that marketing, R&D and senior leaders have little interest in their customer insights. In such organizations, an “us and them” attitude develops between salespeople and management. And therefore the organization loses opportunities to gain real-time intelligence that would otherwise create value.

     

    For years, salespeople have been underutilized. After all, they’re the eyes and ears of an organization. They can also be an early warning system for market shifts and product issues. Good salespeople understand their customers’ businesses, challenges, and industry trends. Isn’t that information important to R&D and senior leadership? Absolutely! In fact, companies pay dearly for similar intelligence and information from consultants and researchers.

     

    In a collaborative organization, senior leaders reach out to salespeople for unfiltered, real-time information and input into decisions.  Salespeople, in turn, engage and collaborate across leadership levels and across functions, business units and regions. Presence-enabled tools enhance this by letting people find each other and collaborate in real-time, enabling salespeople to share intelligence with senior leaders, R&D and others. But tools can only enhance and extend collaboration. For salespeople to contribute to product development and strategy, the organizational culture must support informal, spontaneous interactions regardless of level or title.



  • It Takes More Than Sharing Information to Prevent Terrorist Attacks

    More than eight years after lack of collaboration among intelligence agencies contributed to the September 11, 2001 terrorist attacks on the United States, the Central Intelligence Agency is facing new allegations that it failed to share vital information that could have thwarted last week’s attempted bomb attack on Northwest flight 253.  

    ODNI Logo President Obama yesterday scolded the United States Intelligence Community for “a systemic failure” because intelligence agencies apparently never shared all of their information about the suspect before he boarded the plane and was ultimately subdued by passengers. The National Security Agency reportedly had information that Al Qaeda operatives in Yemen were preparing a Nigerian to commit a terrorist attack against the United States. And the Central Intelligence Agency had reportedly met with the father of Umar Farouk Abdulmutallab , the suspect, at the U.S. Embassy in Nigeria. The suspect’s father apparently informed the CIA of his son’s radicalization. Had there been greater collaboration among agencies, President Obama has said that the suspect’s name would have appeared on the so-called No Fly List, which likely would have prevented him from boarding the Northwest plane.

     

    According to the lead story in today’s Wall Street Journal, officials of the National Counterterrorism Center which acts as a clearinghouse for terrorism data, have indicated that the CIA failed to share all of its information with other agencies.

     

    The problem is that terrorists are often highly collaborative, but the Intelligence Community has lagged behind in embracing collaboration. The 911 Commission Report recommended a reorganization of the 16-agency Intelligence Community under a Director of National Intelligence. The report also recommended increased information sharing among agencies to thwart future attacks. Subsequently, President Bush signed the Intelligence Reform and Terrorism Prevention Act of 2004 which established the Office of the Director of National Intelligence (ODNI), the National Counterterrorism Center, and called for “open-source intelligence.” In 2007, ODNI implemented a 100-day plan and a 500-day plan for Integration and Collaboration among agencies.

     

    As part of the new commitment to collaboration, the Intelligence Community adopted A-Space, modeled after MySpace and Facebook, so that analysts could share information across agencies. The community has also adopted Intellipedia, a cross-agency wiki.

     

    On the sixth anniversary of the terrorist attacks, I gave a speech to the Intelligence Community. The speech was sponsored and hosted by ODNI. In the speech and during subsequent meetings with senior intelligence officials, I insisted that it would take much more than tools and a top-down collaboration initiative for the Intelligence Community to actually collaborate. Our research at The Culture of Collaboration® Institute indicates that in any organization, people may buy into collaboration as a concept, but in practice it’s a totally different story. Therefore, reducing fear of collaboration and changing behavior are crucial to cultural shift.

     

    Clearly, intelligence requires protecting classified information just as corporations must protect trade secrets. But aside from keeping outsiders from obtaining information, many career intelligence officers have been conditioned to embrace secrecy within their community. This fosters information hoarding, intra-agency rivalry and intelligence failures. It takes more than new tools and technologies and more than even an act of Congress to abandon this deeply-engrained conditioning.

     

    Sharing information among agencies is undoubtedly necessary, but thwarting attacks requires much more. Even if agencies make information available to one another, people need to know how to act on that information.  Therefore, I will reiterate here two major points on which I’ve counseled senior intelligence officials:

     

    1) Favor on-the-fly decisions over chain-of-command decisions.

    2) Encourage spontaneous interaction over scheduled encounters and meetings

     

    The White House and intelligence officials can talk ad nauseam about sharing information. If, however, analysts and other intelligence personnel are expected to run decisions “up the flagpole” and are inclined to schedule meetings rather than connect with colleagues and hash out issues on the fly, it will remain difficult to thwart attacks.

     

    As I noted in The Culture of Collaboration book, "the in-box culture is dead." And if asynchronous information sharing persists without the necessary real-time cultural components, intelligence failures will continue. The cultural shift necessary to prevent security lapses like the one aboard Northwest flight 253 involves moving beyond information and data sharing—and embracing real-time collaboration.